“Passion is not something you follow. Passion is something that will follow you as you put in the hard work to become valuable to the world.” ~Cal Newport

Founded by social entrepreneur, lifelong musician and songwriter, Sam Eure, IOTA Creative Collective is all about serving the community and inspiring the future of local music. There is no ivory tower and no profit-based business strategy dictating what happens. The success of Iota is directly linked to the positive impact strategy and programming has on musicians and the Hampton Roads and Richmond communities. Iota is uniquely built for musicians, by musicians.


Our Vision

To provide access to quality technology and music industry know-how in such a way that musicians can pursue their craft independently, so that the community is grown and strengthened through cooperation, inclusion, and collaboration.

Our Mission

To inspire musician communities through collaboration, resource access and education, establishing and cultivating cooperative culture through acumen and positive venture impact focus.




IOTA Creative Collective is a venture that prioritizes community and environmental impact concerns over profit margins. Earning revenue is necessary for operations, but concerns regarding carbon footprint, community engagement, inclusion, diversity, and ecosystem interdependence take priority.

Environmental impact will be controlled through use of renewable energy for operations, zero waste initiatives, used/damaged gear and electronics recycling events, and sustainable distribution practices. 

Success in operations will include community engagement measures and strategic partnerships/participation, all looking to gauge social impact.